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We are NB, a branding agency
specialising in strategic creativity

We’re an award-winning team of experts who design brands, packaging and communications. We believe in defying convention to create change. And we’re here to help our clients anticipate and visualise the future. Our ambition is to do world-famous work together.

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The Kraken Rum: The Legendary Survivor Series
Telling the tale of a hero
[Campaign] [Packaging] [Motion]

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The Kraken Rum: The Legendary Survivor Series
Telling the tale of a hero
[Campaign] [Packaging] [Motion]
Design Rules at TypoCircle
Last week our co-founders Alan Dye and Nick Finney talked rules and how to bend, break and ignore them at TypoCircle. A big thank you to everyone who came down.
[News]

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AdTech branding: The Good, The Bad & The Ugly
AdTech’s innovation revolution has failed to translate into memorable AdTech branding. That’s embarrassing, especially given that these brands live in the world of media, advertising and publishing.
[Opinions][Insights]

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Guidelines: I’m never going to give you up
Time to celebrate the beautifully imperfect guideline rollout.
[Opinions][Insights] 3 Minute Read

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Wootz
A big impact brand for a nano-tech startup
[Start-ups] [Branding] [Strategy]

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NB at Birmingham Design Festival
NB’s Becky and Alan were delighted to be invited to Birmingham Design Festival’s Gather where they had the opportunity to share insights into some of our recent projects, alongside a host of inspiring creatives. They talked about how NB put music at the heart of every design detail for Philharmonie Luxembourg and the 18 month process behind 8 small stamps for Royal Mail. Huge thanks for having us!
[News]
Congratulations Becky, Olly and Bella
Here’s to our wonderful new Senior Designer; Becky, our brilliant new Creative Director; Olly and our fabulous Brand Strategist Bella. Congratulations on your promotions, well deserved!
[News]

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The Joy of Collaboration
At the beginning of 2022 when we rebranded off-broadway theatre Vineyard Theatre we had high hopes of collaborating with the design community across the pond. Our strategic territory of ‘Fearlessly Made in New York’ lent itself to handing over part of the brand to New Yorkers - tying in perfectly with Vineyard’s ethos of heroing the makers and making of their performances and shining a light on their own creative community in New York. So why not hand over the logo? Great idea in principle, but in reality?
[Opinions]

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Michael Wolff, Leap before you Look, The heart and soul of branding
Library Street in an independent publishing house founded by NB Studio to commission, design and produce beautiful books about creativity. Our first book 'Michael Wolff, Leap before you Look, The heart and soul of branding' is available soon to purchase. Michael’s book is packed with stories and images from his 60-year career transforming brands into household names, hear him talking about his work at Design Indaba in 2011.
[News]

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Matt Willey Designs Custom Typeface for Vineyard Theatre Identity
NB's senior designer Reuben Alghali recently worked with Pentagram's Matt Willey to create a bespoke typeface for Vineyard Theatre's latest performance - Russian Troll Farm.
[News]

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Turn Table: The Anatomy of a Pitch. A Play by NB Studio
6 Years ago, we were challenged by Indaba’s inspirational founder, Ravi Naidoo to go out of our comfort zone and not just show a portfolio of ‘And then we did this…’ So we decided to make a play. A play about all the emotions, nerves, adrenalin and a anxieties that make up that magical half hour of pitch presentation. Read the full article or watch it by clicking on the poster above. Alan.
[News]

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Vineyard Theatre
Fearlessly made in New York
[Branding] [Campaign] [Strategy] [Motion]

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Philharmonie Luxembourg
A rhythmic identity that’s alive with music
[Branding] [Campaign] [Strategy] [Motion]

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Alan Dye speaks to James Crawford about “The Future of Creative”
What sets NB apart from its competitors? Bloody great thoughtful design and a consistently curious and talented team – a team who love a challenges and believe in the power of good design – design is all around us – good designers are aware of this...
[News]

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Some brands easily stretch into new categories, others don’t. And I know why
The world’s most successful brands share one thing in common: they are all stretchy. Apple started life as a computer company. Now Mac sales are eclipsed by phones, services, home products and accessories. Lego was a carpentry workshop. Toyota used to make looms for weaving. And Wrigley’s sold soap long before it sold chewing gum...
[What if?] 2 Minute Read

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Alan hosts Design Yatra festival in Goa
Our Co-founder and Creative Director Alan Dye has flown out to Goa to moderate and talk through some of his favourite NB projects at this year’s @designyatra
[News]

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GR8 People
Bringing humanity to HR tech
[Branding] [Campaign] [Strategy] [Motion]

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‘My Life in Design’ podcast
NB founders Alan Dye & Nick Finney join host Claire Blythe for a trip down memory lane. Listen to the podcast here.
[News]

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Royal Mail: Pride
A march through time
[Campaign] [Motion]

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NB book for Michael Wolff reaches Kickstarter target
NB has successfully achieved funding for Michael Wolff's book, Leap Before You Look. Designed by NB Studio in collaboration with writer Tom Lynham it chronicles Michael’s consultancies over 60 years and 300+ pages with brands such as Apple Records, VW, Audi, The Post Office, the University of Oxford and many more… Read more on It's Nice That.
[News]

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Is Virgin playing a dangerous branding game that’s become unsustainable?
The true value of the Virgin brand is at the centre of a high court battle. NB Studio argues that Richard Branson’s baby has lost its once boundary-breaking lustre.
[Opinions][Insights] 2 Minute Read

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Chivas Regal
Reclaiming the ‘Regal’
[Branding] [Campaign] [Strategy] [Motion]

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What if you could create your way out of a recession?
Everywhere is doom and gloom. Sterling is hovering at its weakest level in decades. Energy prices (and prices more generally) are spiralling out of control.
[What if?] 3 Minute Read

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Birmingham Royal Ballet
Bigger, bolder, braver, ballet
[Branding] [Strategy] [Motion]

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NB owners go over to the Darkside
Nick and Alan dared to feature in photographer David Stewart's latest project, Featherstone Street Darkside, which has received an honourable mention at the @iphotoawards
[News]

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Farmerline
Wealth for every smallholder farmer
[Start-ups] [Branding] [Motion]

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The Kraken: Roast Coffee
Adding flavour to a legend
[Packaging]

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Petit Pli
The expandable identity
[Start-ups] [Branding] [Packaging] [Motion]

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Vineyard Theatre awarded $4.5m grant
Vineyard Theatre has been awarded a $4.5 million capital grant by the New York State Council on the Arts to support a major renovation of the space at 108 East 15th Street, in New York City’s Union Square neighbourhood.
[News]

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Chivas Brothers have hit a 10-year high with record sales
In FY23 net sales are up 25% for their strategic brand Chivas Regal, a long-standing NB client. Over the last two years we have been working with the team at Chivas Regal to further embed the new brandworld which is playing a part in the global growth of the brand.
[News]

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Refreshing the refresh
New work by NB for Mindshare and GR8 People illustrates our commitment to relationships and our belief in adaptive branding.
[What if?] 2 Minute Read

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Elite doesn’t have to mean elitist
‘Art for arts sake’ is no longer an acceptable motivation for leading cultural institutions. Shifting expectations and increasing scrutiny are leading many cultural organisations to rethink both their approach to art and how they present themselves.
[Insights] 2 Minute Read

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Almeida Theatre
Turning theatre on its head
[Branding] [Campaign] [Strategy] [Motion]

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Mindshare
The brand that shares its mind
[Branding] [Strategy] [Motion]

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The Kraken vs The World
Wreaking havoc in the world’s greatest cities
[Campaign] [Packaging]

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Anna Money
Everything a bank is not
[Start-ups] [Branding] [Motion]

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About 37 years too late, I think I’m turning Gen Z
A long time ago, I left university with a Philosophy degree and found myself virtually incapable of making a decision: “On the one hand yes but on the other hand no,” became my catchphrase.
[Insights] 3 Minute Read

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The Kraken Rum: Unknown Deep
How we added depth to a legend
[Campaign] [Packaging] [Motion]

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Kudo
Gamifying insurance
[Start-ups] [Branding] [Strategy] [Motion]

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Creative courage takes two
Audiences love to be astonished but it takes guts from both designer and client. Amazing things happen when informed passion meets visionary ambition.
[Opinions] 3 Minute Read

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University of Oxford
Oxford Thinking and Doing
[Campaign]

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D&AD
What could be harder than winning a pencil?
[Campaign] [Motion]

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We don’t like cricket (we love it)
NB flips conventional cricket logic and considers redesigning a more tribal experience for non-traditional audiences.
[What if?] 3 Minute Read

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Imagination beyond the brief
The best briefs open doors, says Michael Wolff, who praises those with the courage to let go of what they think they want.
[Opinions][Insights] 3 Minute Read

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Follow your Desire Lines
Alan Dye asks, "Is there a connection between the natural paths that people take to make life easier for themselves and creativity?" Tom Lynham, a friend and associate of NB, gives a lyrical response...
[Insights] 3 Minute Read

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What is timeless design?
Unfortunately, design classics don't just happen overnight. Effortless design requires effort, argues NB, and the true test of timelessness is time itself.
[Insights] 3 Minute Read

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Put away the Pantone
Designers looking for the most impactful colour choice won’t find it in CMYK. In fact, the answer’s right here in Black & White.
[What if?] 1 Minute Read

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What if bugs became food?
We’re heading towards a nutrition crisis. By 2050, we’ll have 9 billion mouths to feed.
[What if?] 1 Minute Read

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Role reversal
Here’s what happened when NB decided to put on a play in South Africa. Suddenly, the tables were turned and NB experienced life as the client.
[What if?] 2 Minute Read

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Museum of London
Standing on the spot where history was made
[Campaign] [Strategy]
Petit Pli opens flagship store
Congratulations to Petit Pli who recently opened their flagship store in the newly refurbished Battersea Power Station. Back in 2018, we worked with Petit Pli to build their brand for launch, including a new visual identity and bespoke packaging solution. Five years on, its great to see how far they’ve come!
[News]

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Treasured symbols
Has the idea of a trusted brand run its course? We assess the value of branding, looking back from the year 2040 where deep fakes and disinformation have de-branded our world.
[Opinions] 2 Minute Read

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Tech gets a British accent
Why does 'disruptive' have to look so boring? If only FinTech could embrace its inner Karl Pilkington, it could give us our own British game-changer argues NB.
[What if?] 2 Minute Read

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What if age got a makeover?
There's a British road sign that features a silhouette of a stooping elderly couple with a walking stick. It's a patronising image. So, we challenged the design community to help us change the image of ageing.
[What if?] 1 Minute Read

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The Glenlivet Code Series
Mystery drives desire
[Campaign] [Packaging]