Agriculture in sub-Saharan Africa is a $400 billion industry where only 2% stays with the farmer. With the help of design, Farmerline, is re-writing the narrative and righting the injustice. NB developed the ‘Make More’ brand strategy and delivered it through a dynamic VI.

[Start-ups] [Branding] [Motion]

The ascending identity
NB’s creative treatment was inspired by Farmerline’s scaling ambitions and promise of prosperity. We interpreted this through a bold typographic identity with an upward slant. It’s a brand that makes a bold statement on lorries driving through farmland and dynamically on the website, also designed and written by NB.

When farmers grow their wealth we feed our world
African tech enterprise Farmerline is on a mission to create lasting profits and impact in farmers’ lives. They’ve developed digital services around the smallholder to empower them with data. NB’s branding plays a critical role, enabling Farmerline to compete more effectively for talent, partners and investment.

“We are changing our branding: we are saying the right things, doing the right things, and investors are paying attention. The effect of this project will be more resources, more revenue, more talent to achieve our goal of cultivating lasting profits for farmers and agribusinesses.”