Building on the brand’s reputation for covetable limited editions, NB’s new series for The Kraken Rum immortalises the rare few who encountered the Beast and lived to tell the tale. From concept to activation, the Legendary Survivor Series pulls you deeper into the formidable legend of the Beast.

[Campaign] [Packaging] [Motion]

Colossal collectable
With each release, we bring a story of near escape to life with a unique illustration style. The printing technique allows a full takeover of The Kraken Rum’s iconic bottle, giving the legion of loyal fans an immersive experience that takes pride of place on their shelf.

The Lighthouse Keeper
Our story begins when a bright beam from a remote lighthouse caught the eye of the Beast. NB enlisted Justin Estcourt to depict the legendary scene – capturing detail like never before on the strikingly intricate bottle design.

The Krakenverse
Our bespoke collectable tin captures the devastated lighthouse where our hero made his final stand. We also gave markets the tools and inspiration to tell the tale throughout the whole consumer journey – from signature serve to shipping box.

“NB Studio has been an indispensable partner in creating our Legendary Survivor limited edition series. Their exceptional creativity and expertise have not only resulted in a stunning bottle design but also in a captivating narrative-driven platform that seamlessly transitions into engaging activations. From concept to execution, NB Studio were pivotal in every stage of the process, blending their creative brilliance with technical expertise. I’m excited to continue to work with the team on future editions!”