Our in-house strategists unlock fresh answers for our clients that grow the value of brands and create change. We interrogate the huge questions of identity – who, why, what, when, how? We’re experts in behaviour, analysing trends and finding insight. Ultimately, our strategies help organisations agree what they stand for – and stand out. Expect lateral ideas and rational plans.

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Almeida Theatre
Turning theatre on its head

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Museum of London
Standing on the spot where history was made

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Birmingham Royal Ballet
Bigger, bolder, braver, ballet
Mindshare
The brand that shares its mind

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Vineyard Theatre
Fearlessly made in New York
Chivas Regal
Reclaiming the ‘Regal’

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GR8 People
Bringing humanity to HR tech

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Philharmonie Luxembourg
A rhythmic identity that’s alive with music