NB has named many of the organisations, products and services whose identities it has helped to create. Naming demand creative inspiration but it’s a rigorous discipline that can involve setting naming criteria; brainstorming; legal screening; scoring matrices; contextual and audience testing. The defining characteristic of NB’s approach is to introduce rapid design prototyping to bring our shortlist of names to life with personality. Ask us to name your next baby.
The Kraken Rum: The Legendary Survivor Series
Telling the tale of a hero

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Anna Money
Everything a bank is not

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The Kraken Rum: Unknown Deep
How we added depth to a legend

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The Glenlivet Code Series
Mystery drives desire

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The Kraken vs The World
Wreaking havoc in the world’s greatest cities

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University of Oxford
Oxford Thinking and Doing

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The Kraken: Roast Coffee
Adding flavour to a legend

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GR8 People
Bringing humanity to HR tech