These are often seen as the ‘rules’ that define the look and feel of your brand. But we prefer to see them as tools to liberate and inspire people who need to communicate who you are and how you do business. Guidelines should be easily shared and understood by everyone. Typically, ours are concise, simple to follow, and digitally accessible. Consistency is essential for a brand but the joy of colour, type, imagery and tone could be the X factor that elevates yours.

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The Kraken Rum: Unknown Deep
How we added depth to a legend

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Almeida Theatre
Turning theatre on its head

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The Glenlivet Code Series
Mystery drives desire

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The Kraken vs The World
Wreaking havoc in the world’s greatest cities

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The Kraken: Roast Coffee
Adding flavour to a legend

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Birmingham Royal Ballet
Bigger, bolder, braver, ballet
Mindshare
The brand that shares its mind

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Vineyard Theatre
Fearlessly made in New York
Chivas Regal
Reclaiming the ‘Regal’

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GR8 People
Bringing humanity to HR tech
Petit Pli
The expandable identity