The AgTech sector is growing fast. When Farmerline saw the opportunity for their intelligence platform to launch as a solo proposition, they got in touch. In our second collaboration with Alloysius and the team, we created a new brand identity to spark curiosity and ignite new ideas on a world stage.

[Start-ups] [Branding] [Strategy]

To grow food more sustainably, growers, buyers and sellers need access to real-time information about their supply chain. With end-to-end traceability, Mergdata lets everyone everywhere know where their food is coming from, where it’s going and how to grow it better. Our customer proposition, ‘Know your world,’ reveals the scale of ambition of both the platform and founder.

The new visual identity takes the language of active data as a way for the brand to intrigue and reveal, creating a brand alive with data and sharing knowledge with its audience at every touchpoint. NB created Mergdata’s new website and messaging for a complex ecosystem of audiences to showcase the myriad tools for sustainable growth.

As an organisation rooted in Ghana, Mergdata has always championed the cause of the small-holder farmer. To underscore this unique aspect and our pride, we chose a vibrant, optimistic brand expression. This choice not only highlights the power of technology to enhance the lives of the world’s agricultural workers but also reflects our positive and forward-thinking approach.