Inspired by famous British code-breakers, the mystery limited edition Code challenged the palettes of even the most distinguished whisky connoisseurs to 'unlock the taste' through an online experience. The top-secret whisky built on the success of last year’s edition Cipher, with gross sales margin up 250%.
“We have been working with NB for over eight years and it has been a great partnership. They can always be relied upon for a fresh approach inspired from the wider contemporary culture and a real passion for characterful, crafted design. They understand our brands with real empathy, and are also very nice people to work with.”
Sophie GalloisGlobal Marketing Director