Almeida Theatre, under their new Artistic Director, Rupert Goold, set out to prompt a more challenging dialogue with the world. In the six months following their rebrand by NB, the Almeida took three sell-out shows to the West End and were nominated for a hatful of awards.
“Theatre is a business of a thousand creative voices. NB were able to transform our brand by listening to those voices but also having the courage and bloody mindedness to champion their own unique vision.”
Rupert GooldArtistic Director