The Philharmonie Luxembourg is a world class concert hall that hosts around 400 performances a year. Most Luxembourgers knew the iconic architecture from the outside but not the symphony of experiences within. To bring out the music, NB designed an identity that pulsates to the rhythm of live music.

[Branding] [Campaign] [Strategy] [Motion]

Our logo creates a connection between the building and the music played within. Working with a digital-first mindset enabled NB to depart from stuffy classical music in favour of a bold, dynamic, sensorial approach: a visual spectacle that brings to life the richness of each performance.

NB developed a bespoke generative logo animation tool in collaboration with creative coder Patrik Hübner. Using a combination of JavaScript, WebGL and Vue.js, the tool generates audio reactive wave patterns in response to sound. So, just like the Philharmonie, the adaptive logo is continually alive with music.

“NB Studio put music at the heart of every design detail and touchpoint. We have no doubts that this music reactive logo will become as iconic as our building.”