A series of articles interrogating the future
Cracking Open #3 — Gotta catch ’em all
Welcome to the final part of our trilogy exploring trends and posing "What if?" scenarios for RTDs
[What if?] 3 Minute Read
Cracking Open #2 — Dress to impress
This is the second article in our series exploring trends and posing "What if?" scenarios for RTDs
[What if?] 3 Minute Read
Cracking Open #1 — It’s what’s inside
Ready-to-Drinks are thirsty for a twist. Even if they don’t know it yet. The category is ripe with real-time opportunities.
[What if?] 4 Minute Read
A Cloud of Familiarity: Michael Wolff on Branding By Lucy Davies
Last week, NB welcomed friends and clients for an unforgettable conversation between the legendary graphic designer Michael Wolff and Patrick Burgoyne, writer and host of the In-House Agency Leaders Club.
[Opinions][Insights]
He’s going to tell you anyway
On the 11th of September 2024, NB and Michael Wolff celebrated the launch of Michael Wolff’s book, Leap before you look, The heart and soul of branding. The book celebrates Michaels’s unorthodox journey through the swinging ’60s, as creative director of Wolff Olins and a roving freelance global consultant.
[Opinions][Insights]
No thanks necessary
I can't bear it any longer. I have been frequently and systematically congratulated for the design, production and publishing of Michael Wolff's magnificent book; "Leap before you look". I didn’t really have anything much to do with it. So I thought I should confess.
[Opinions][Insights]
The harder the brief the better
Last week Nick and I talked at the Typocircle about rules and how to bend, break and ignore them. It was also an excuse to share 27 years of our favourite work and the stories behind them. The next day I was sent this picture and it got me thinking…NB has always thrived creatively on tough briefs. The harder the brief the better.
AdTech branding: The Good, The Bad & The Ugly
AdTech’s innovation revolution has failed to translate into memorable AdTech branding. That’s embarrassing, especially given that these brands live in the world of media, advertising and publishing.
[Opinions][Insights]
Guidelines: I’m never going to give you up
Time to celebrate the beautifully imperfect guideline rollout.
[Opinions][Insights] 3 Minute Read
The Joy of Collaboration
At the beginning of 2022 when we rebranded off-broadway theatre Vineyard Theatre we had high hopes of collaborating with the design community across the pond. Our strategic territory of ‘Fearlessly Made in New York’ lent itself to handing over part of the brand to New Yorkers - tying in perfectly with Vineyard’s ethos of heroing the makers and making of their performances and shining a light on their own creative community in New York. So why not hand over the logo? Great idea in principle, but in reality?
[Opinions]
Some brands easily stretch into new categories, others don’t. And I know why
The world’s most successful brands share one thing in common: they are all stretchy. Apple started life as a computer company. Now Mac sales are eclipsed by phones, services, home products and accessories. Lego was a carpentry workshop. Toyota used to make looms for weaving. And Wrigley’s sold soap long before it sold chewing gum...
[What if?] 2 Minute Read
About 37 years too late, I think I’m turning Gen Z
A long time ago, I left university with a Philosophy degree and found myself virtually incapable of making a decision: “On the one hand yes but on the other hand no,” became my catchphrase.
[Insights] 3 Minute Read
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