Alan Dye urges designers to put away the Pantone.
Question: What colour do you get if you mix all the colours of the visible spectrum? Answer: White.
Impossible! But I was amazed when during a colour lesson way back on my foundation course the teacher showed us a spinning colour wheel and it went white!
Black on the other hand is is the result of the absence or complete absorption of light – it’s a colour without hue.
White in many cultures represents purity, innocence, black represents darkness and is the symbolic opposite of white – and here endeth the lesson.
As a designer it’s the strongest and most impactful colour choice. It’s also the most neutral and that’s why we tell our designers to design in black and white first – it stops them getting hung up on colours and makes them see the purity of what they are designing. It also makes timeless design.
Black and white will never go out of fashion – think the beautiful and timeless stripes of Joseph fashion packaging or just imagine a chess set not in black and white.
It also makes the best and boldest posters (and cheapest).
It’s only black and white but I like it.