The Drum is on a mission to become the first truly global marketing platform. It holds 23 global competitions, receives over 10,000 entries; invites 4,000 to dinner and hands out 600 trophies. We were briefed to design a trophy and took this as an invitation to reimagine the entire identity system. The result was a flexible toolkit designed around a simple drum icon. It launched with a drum roll at Cannes Lions Festival.
“I love it. NB has done an amazing job. It is all at once simpler, bolder and more confident, and it does everything we wanted it to do and more.”
Thomas O’NeillDeputy editor