Our limited edition design for The Glenlivet was a riddle, wrapped in a mystery, inside an enigma. Bottled in jet-black glass with tasting notes hidden within the packaging design, ‘Cipher’ challenged the senses of even the most experienced whisky connoisseur. It also captured their imagination: all 30,000 units sold out instantly.
Chivas 12 whisky adopted our ‘Made for Gentlemen’ concept to promote a series of collaborations with artisans. Designed by NB, each limited edition gift tin featured an innovative production technique along with content inspired by craftsmen. Global sales of tins rose from 2 million to 3 million.
The Gin Hub, an independent initiative to develop global growth plans for Pernod Ricard major gin brands: Beefeater, Beefeater 24, Plymouth, Seagrams, flies in the face of conventional drinks industry wisdom. So, along with the artist Paul Davis, we’ve created the antithesis of a corporate identity.
A refreshed look and feel for Beefeater London Dry Gin to export the brand’s ‘Cool Britannia’ credentials and fly the flag around the world. Our creative solution – an iconic Union Jack mark customised in Beefeater style – contributed to worldwide sales of 2.78 million in 2016.
“We have been working with NB for over eight years and it has been a great partnership. They can always be relied upon for a fresh approach inspired from the wider contemporary culture and a real passion for characterful, crafted design. They understand our brands with real empathy, and are also very nice people to work with.”
Sophie GalloisGlobal Marketing Director