The 40-year-old Mothercare brand was showing signs of fatigue. A comprehensive makeover was needed to maintain the brand’s competitive edge. NB refreshed the system, creating a fluent and consistent brand expression from shop-front to till receipts. Simplicity was key, helping to reassert the brand’s treasured place in the nation’s hearts.
“NB made it easy for me by working in such a detailed way. They spent days putting design mock-ups into our mock shop to make sure everything worked. Alan and his team bring a sense of calm and rigour… but they never sacrifice energy and wit."
Anna JamesMarketing Director