Crowne Plaza is challenging the hotel industry with its human approach to business travel. The revitalised brand identity work by NB tunes into the new values of millennial guests, for whom the mojito can be as important as the meeting. Working alongside our friends PearsonLloyd, who developed the global design philosophy, the aim is to boost global brand awareness and preference, while reducing collateral by 60%.
“NB Studio led the charge to deliver a fresh modern identity, inclusive of a new TOV, illustrations, iconography and photography, which will provide an energized and innovative look for the brand across all 400+ hotels globally by the end of 2017.”
Crowne PlazaHotels & Resorts